Strategies in broadcast and cable promotion : Commercial television. Radio. Cable. Pay-Television. Public television

Strategies in broadcast and cable promotion Commercial television. Radio. Cable. Pay-Television. Public television

Bibliographic Details
Other Authors: Eastman, Susan Tyler (-), Klein, Robert A.
Format: Book
Language:Inglés
Published: Belmont : Wadsworth 1982
Series:Wadsworth Series in Mass Communication
Subjects:
Medios de comunicación social > Marketing.
Televisión > Programas > Marketing.
Radio > Emisiones > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001304239708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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