Cita APA (7a ed.)

Eastman, S. T., & Klein, R. A. (1982). Strategies in broadcast and cable promotion: Commercial television. Radio. Cable. Pay-Television. Public television. Wadsworth.

Cita Chicago Style (17a ed.)

Eastman, Susan Tyler, y Robert A. Klein. Strategies in Broadcast and Cable Promotion: Commercial Television. Radio. Cable. Pay-Television. Public Television. Belmont: Wadsworth, 1982.

Cita MLA (9a ed.)

Eastman, Susan Tyler, y Robert A. Klein. Strategies in Broadcast and Cable Promotion: Commercial Television. Radio. Cable. Pay-Television. Public Television. Wadsworth, 1982.