Design is storytelling
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital ap...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Cooper Hewitt, Smithsonian Design Museum
cop. 2017
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001197459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Overture
- From the director
- Acknowledgments
- Inciting incidents
- Act 1. Action
- Narrative arc
- Hero's journey
- Labyrinth
- Rule of threes
- Scenario planning
- Design fiction
- Act 2. Emotion
- Experience economy
- Emotional journey
- Color and emotion
- Empathy
- Persona
- Product personality
- Act 3. Sensation
- The gaze
- Gestalt grouping
- Just-in-time representation
- Affordances
- Behavioral economics
- Multisensory design
- Aftermath
- Writing tips
- Storytelling checklist
- Index.
