APA (7th ed.) Citation

Kaatz, R. B. (1982). Cable: An advertiser's guide to the new electronic media. Crain Books.

Chicago Style (17th ed.) Citation

Kaatz, Ronald B. Cable: An Advertiser's Guide to the New Electronic Media. Chicago: Crain Books, 1982.

MLA (9th ed.) Citation

Kaatz, Ronald B. Cable: An Advertiser's Guide to the New Electronic Media. Crain Books, 1982.