Sales promotion in postmodern marketing

Bibliographic Details
Main Author: Petersen, Christian (-)
Other Authors: Toop, Alan, coautor (coautor)
Format: Book
Language:Inglés
Published: London : Gower 1994
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001156559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIV, 192 p. : il. ; 31 cm
ISBN:9780566074509