Green giants how smart companies turn sustainability into billion-dollar businesses
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM, American Management Association
[2015]
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001151019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: billion with a "B"
- The iconoclastic leader
- Disruptive innovation
- A higher purpose
- Built in, not bolted on
- Mainstream appeal
- A new behavioral contract
- Index.
