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Commodity advertising : the economist and measurement of generic programs
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Commodity advertising the economist and measurement of generic programs

Bibliographic Details
Main Author: Forker, Alan D. (-)
Other Authors: Ward, Ronald W.
Format: Book
Language:Inglés
Published: New York [etc.] : Lexington Books 1993
Subjects:
Alimentos > Publicidad > Estados Unidos.
Publicidad > Marcas comerciales > Estados Unidos.
Publicidad > Aspectos económicos
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991001104409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
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Description
Physical Description:X, 294 p. ; 24 cm
ISBN:9780029104057

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