Cita APA (7a ed.)

Forker, A. D., & Ward, R. W. (1993). Commodity advertising: The economist and measurement of generic programs. Lexington Books.

Cita Chicago Style (17a ed.)

Forker, Alan D., y Ronald W. Ward. Commodity Advertising: The Economist and Measurement of Generic Programs. New York [etc.]: Lexington Books, 1993.

Cita MLA (9a ed.)

Forker, Alan D., y Ronald W. Ward. Commodity Advertising: The Economist and Measurement of Generic Programs. Lexington Books, 1993.