Brewster, A. J., Palmer, H. H., & Ingraham, R. G. (1947). Introduction to advertising (5th ed.). McGraw-Hill Book Company.
Cita Chicago Style (17a ed.)Brewster, Arthur Judson, Herbert Hall Palmer, y R. G. Ingraham. Introduction to Advertising. 5th ed. New York [etc.]: McGraw-Hill Book Company, 1947.
Cita MLA (9a ed.)Brewster, Arthur Judson, et al. Introduction to Advertising. 5th ed. McGraw-Hill Book Company, 1947.
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