APA (7th ed.) Citation

Hepner, H. W. (1941). Effective advertising (1st ed., 8th impression.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Hepner, Harry Walker. Effective Advertising. 1st ed., 8th impression. New York [etc.]: McGraw-Hill Book Company, 1941.

MLA (9th ed.) Citation

Hepner, Harry Walker. Effective Advertising. 1st ed., 8th impression. McGraw-Hill Book Company, 1941.