Strategy in information and influence campaigns how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge
2011
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991001052989708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Points of origin
- Information and influence campaigns
- Strategy and tactics in campaign communication I : winning the argument
- Strategy and tactics in campaign communication II : shaping the decision
- Networks and netwaves : organizing for influence
- Riding the waves : strategy and tactics in network activation
- Feeling the pressure : the dimensionality of targets
- Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns
- Information, and influence.
