APA (7th ed.) Citation

Luck, D. J., Ferrell, O., & Lucas, G. (1989). Marketing strategy and plans (3a ed.). Prentice-Hall International.

Chicago Style (17th ed.) Citation

Luck, David J., O.C Ferrell, and George Lucas. Marketing Strategy and Plans. 3a ed. New Jersey: Prentice-Hall International, 1989.

MLA (9th ed.) Citation

Luck, David J., et al. Marketing Strategy and Plans. 3a ed. Prentice-Hall International, 1989.