Campaigning for hearts and minds how emotional appeals in political ads work
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Chicago, Ill. ; London :
University of Chicago Press
2006
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| Series: | Studies in communication, media, and public opinion
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000958299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | xvi, 280 p. : il. ; 23 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. [251]-271). Índice |
| ISBN: | 9780226069883 9780226069890 |
