Campaigning for hearts and minds how emotional appeals in political ads work
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chicago, Ill. ; London :
University of Chicago Press
2006
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| Colección: | Studies in communication, media, and public opinion
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000958299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Appealing to hopes and fears
- The art and science of campaigning
- The political psychology of emotional appeals
- Emotion and the motivational power of campaign ads
- Emotion and the persuasive power of campaign ads
- Emotional appeals in ad campaigns
- Hearts and minds : rethinking the role of emotion in political life.
