Advertising its role in modern marketing

Bibliographic Details
Main Author: Dunn, Samuel Watson, (1918- ) (-)
Other Authors: Barban, Arnold M., coautor (coautor)
Format: Book
Language:Inglés
Published: Hinsdale [Illinois] : Dryden Press 1974
Edition:3rd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000924769708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:VII, 630 p. : il. ; 24 cm
ISBN:9780030039669