Cita APA (7a ed.)

Dunn, S. W., & Barban, A. M. (1974). Advertising: Its role in modern marketing (3rd ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Dunn, Samuel Watson, y Arnold M. Barban. Advertising: Its Role in Modern Marketing. 3rd ed. Hinsdale [Illinois]: Dryden Press, 1974.

Cita MLA (9a ed.)

Dunn, Samuel Watson, y Arnold M. Barban. Advertising: Its Role in Modern Marketing. 3rd ed. Dryden Press, 1974.