Un brandable #HowToSucceedInTheNewBrandSpace
Presentación del editor: "The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want...
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Thames & Hudson
2015
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000892479708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: It's All changed - Again
- 55 Moments in Unbrandable Time
- Unbranded Brands: The Beastie Boys
- Unbranded People: Marylin Cayrac
- Define 'Brand'
- Unbranded Brands: Phonebloks
- A Short History of Mass-Marketing
- Unbranded Brands: Fat Willy's Surf Shack
- Product vs Brand
- Unbranded Brands: Village Voice
- Words with the Shaman: Jeremy Brown
- Unbrandable Places: Berlin
- Unbranded Brands: In-N-Out Burger
- Manufactured Desire
- A Poem by Tony Kaye
- Unbrandable People: Tarryn-Lee Lamb Warner
- Unbranded Brands: Nudie Jeans
- Consumption
- Unbrandable People: Chuck
- Unbranded Brands: John Altman
- Words with the Shaman: Denzyl Feigelson
- Unbrandable People: Gili
- Unbranded Brands: Deus Ex Machina
- Unbrandable People: Josie Long
- Unbranded Brands: The Pirate Bay
- It's About Telling YOur Story
- Words with the Shaman: Omaid Hiwaizi
- Unbranded Brands: Shakespeare and Company
- Unbrandable Places: São Paulo
- Unbrandable People: Alan Cooper
- The Art of Selling and Buying
- Words with the Shaman: Joey Elgersma
- Unbrandable Places: Spuistraat, Amsterdam
- Unbranded Brands: Muji
- Advertising 3.0: Content Still Rules, OK!
- Unbrandable People: Douglas Tompkins
- Unbranded Brands: Patta
- Emerging Markets
- Unbradable Places: Freetown, Kigali
- Unbranded Brands: Nokia
- Brands Doing Good
- Unbrandable Places: The Mars Bar, New York
- Unbrandable People: Roger Ballen - Unbranded Brands: Mojang/Minecraft
- New Methods of Research
- Words with the Shaman: Leroy Tulip
- Unbranded People: Haas & Hahn
- Unbranded Brands: NPR and PBS
- Unbrandable People: Beppe Grillo
- Unbrandable Places: Forte Prenestino, Rome
- An Unbrandable Moment: Trainspotting
- Unbrandable People: Annie Leonard
- No One Really Knows Anything
- Unbrandable People: Jennifer M.
- Words with the Shaman: Frank Sinatra Jr
- Ten Ways to Unbrandable
- The Last Word.
