Un brandable #HowToSucceedInTheNewBrandSpace
Presentación del editor: "The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Thames & Hudson
2015
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000892479708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
