E.W. Scripps and the business of newspapers
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press
1999.
|
| Colección: | The history of communication
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000853009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The struggle for control
- Expansion
- Controlling costs
- Management
- Avoiding competition
- Advertising is the enemy
- An advocate of the working class
- Is it interesting?
- The legacy of E.W. Scripps.
