Social media, organizational identity and public relations the challenge of authenticity
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2019
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000844729708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- Communicatively constituted organizations, plausible?
- Critical sensemaking (CSM) in a virtual environment
- Methodology
- Plausibility, authenticity and collective enactment
- Crowdfunding : collective organizing and virtual identities
- Plausibility and legitimation
- Volkswagen : truth, accuracy and plausibility
- Engagement and enactment
- #marchagainstmonsanto : social movements, extracting cues, and the ongoing nature of sensemaking
- Conclusion
- Bibliography
- Index.
