APA (7th ed.) Citation

Lambin, J., Mollá Descals, A., Miquel Peris, S., & Martén Uliarte, I. (1994). Marketing estratégico (2a ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lambin, Jean-Jacques, Alejandro Mollá Descals, Salvador Miquel Peris, and Iván Martén Uliarte. Marketing Estratégico. 2a ed. Madrid [etc.]: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Lambin, Jean-Jacques, et al. Marketing Estratégico. 2a ed. McGraw-Hill, 1994.