Cita APA (7a ed.)

Herold, D. (1963). Humor in advertising_ and how to make it pay. McGraw-Hill Book Company.

Cita Chicago Style (17a ed.)

Herold, Don. Humor in Advertising_ and How to Make It Pay. New York [etc.]: McGraw-Hill Book Company, 1963.

Cita MLA (9a ed.)

Herold, Don. Humor in Advertising_ and How to Make It Pay. McGraw-Hill Book Company, 1963.