Advertising, promotion & supplemental aspects of integrated marketing communications

Bibliographic Details
Main Author:	Shimp, Terence A. (-)
Format:	Book
Language:	Inglés
Published:	Fort Worth : Dryden Press c2000.
Edition:	5th ed
Series:	The Dryden Press series in marketing
Subjects:	Comunicación en marketing. Ventas > Promoción. Marketing directo. Publicidad.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991000774609708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	xxix, 674 p. : il. (some col.) ; 29 cm
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9780030211133

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