Cita APA (7a ed.)

Shimp, T. A. (2000). Advertising, promotion & supplemental aspects of integrated marketing communications (5th ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth: Dryden Press, 2000.

Cita MLA (9a ed.)

Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 5th ed. Dryden Press, 2000.