APA (7th ed.) Citation

Shimp, T. A. (2000). Advertising, promotion & supplemental aspects of integrated marketing communications (5th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 5th ed. Fort Worth: Dryden Press, 2000.

MLA (9th ed.) Citation

Shimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 5th ed. Dryden Press, 2000.