Government communication cases and challenges
Government communication is a curiously neglected area of discursive analysis. No considered examination of the subject exists which provides either an account of the contemporary governmental landscape or an explanation of the common and divergent themes on both a domestic and international basis....
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Bloomsbury Academic
2013
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000713849708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: Mapping the Field of Government Communication Section One: Continental European Approaches: from Advertising to Marketing: 30 Years of French Government Communication Meeting the Challenges? Government Communication in Germany Looking for News Space or Thinking Strategically? The Case of Spanish Government Communication Government Communication in Sweden: From Public Reliance to Public Relations Poland: Government Communication in Democratic Poland 20 Years After the Collapse of Communism Section Two: Anglo American Traditions: Australia and Government Communication Understanding the Strengths and Limitations of Strategic Communication: The Case of British Government Communication United States Section Three: The Achievements and Challenges for Emerging Democracies: Government Communication in Southern Africa Government Strategic Communication in the Chilean Political Transition Contributing to Consensus, Stability and Economic Growth: Political Communications of the Chinese Government in 2008 Conclusion: A Comparative Perspective in Government Communication?
