Videostyle in presidential campaigns : style and content of televised political advertising

Videostyle in presidential campaigns style and content of televised political advertising

Bibliographic Details
Main Author: Kaid, Lynda Lee (-)
Other Authors: Johnston, Anne, coaut (coaut)
Format: Book
Language:Inglés
Published: Westport, Conn. : Praeger c2001.
Series:Praeger series in political communication
Subjects:
Publicidad política > Estados Unidos
Televisión en política > Estados Unidos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000712889708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xii, 226 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. [203]-220) and index.
ISBN:9780275940713

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