Gaining influence in public relations the role of resistance in practice
Sumario: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the "Right Thing." Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The...
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| Format: | Book |
| Language: | Inglés |
| Published: |
Mahwah, N.J. ; London :
Lawrence Erlbaum Associates
2006
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| Series: | LEA's communication series
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000684889708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | Sumario: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the "Right Thing." Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics. The Communication Change Project at Whirlpool: Converting Power Into Performance. Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics. The Use of Dissent in Public Relations. The Power of Political Will and Intelligence. Breaking Out of the "Iron Cage" of Practice. A Public Relations Manifesto. Appendix: The Dissent Survey |
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| Physical Description: | XIII, 276 p. ; 24 cm |
| Bibliography: | Bibliografía : p. 257-265 e índice |
| ISBN: | 9780805852929 9780805852936 |
