Gaining influence in public relations : the role of resistance in practice

Gaining influence in public relations the role of resistance in practice

Sumario: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the "Right Thing." Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The...

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Detalles Bibliográficos
Autor principal: Berger, Bruce K. (-)
Otros Autores: Reber, Bryan H.
Formato: Libro
Idioma:Inglés
Publicado: Mahwah, N.J. ; London : Lawrence Erlbaum Associates 2006
Colección:LEA's communication series
Materias:
Relaciones públicas
Poder y sociedad
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000684889708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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