Corporate public affairs interacting with interest groups, media, and government
Corporate Public Affairs: Interacting With Interest Groups, Media, and Governments explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relat...
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| Format: | Book |
| Language: | Inglés |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum
c2006
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| Series: | LEA's communication series
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000684389708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Contents: Preface. Part I: Introduction. An Overview of Corporate Public Affairs. Part II: Interest Group Strategies. Interest Group Strategies and Forms of Opinion Leader Communication. Conflict Resolution: Mediation and Negotiation. Part III: Media Strategies. Proactive Media Relations. Gaining Semicontrol Over the Media: Broadcast Appearances. Gaining Complete Control Over the Media: Advocacy Advertising. Holding the Media Accountable and Suing. Bypassing the News Media: Direct Communication. Part IV: Governmental Strategies. Direct Lobbying. Grassroots Lobbying. Electoral Activities. Litigation Communication. Part V: Dominance Versus Competition. Ascendancy of Corporate Power. Constructing a Competitive Political Marketplace. Heeding the Public Interest.
