Corporate public affairs : interacting with interest groups, media, and government

Corporate public affairs interacting with interest groups, media, and government

Corporate Public Affairs: Interacting With Interest Groups, Media, and Governments explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relat...

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Detalles Bibliográficos
Autor principal: Lerbinger, Otto (-)
Formato: Libro
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum c2006
Colección:LEA's communication series
Materias:
Sociedades > Relaciones públicas.
Asociaciones políticas.
Responsabilidad social de la empresa
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000684389708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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