Marketing plans that work
Contiene : Preface. What is a marketing plan?. Understanding the marketing process. The marketing planning process. Marketing objectives and strategies. Marketing information, probing, and forecasting. The marketing audit: customers and markets. The marketing audit: products E-commerce and internet...
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| Formato: | Libro |
| Idioma: | Inglés |
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Boston :
Butterworth-Heinemann
cop. 2002
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| Edición: | 2a ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000646439708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
