Naked conversations how blogs are changing the way businesses talk with customers
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley
c2006
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000617649708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Souls of the Borg
- Everything never changes
- Word of mouth on steroids
- Direct access
- Little companies, long reach
- Consultants who get it
- Survival of the publicists
- Blogs and national cultures
- Thorns in the roses
- Doing it wrong
- Doing it right
- How not to get dooced
- Blogging in a crisis
- Emerging technology
- The conversational era.
