Radio in the '90s : audience, promotion and marketing strategies

Radio in the '90s audience, promotion and marketing strategies

Bibliographic Details
Main Author: Balon, Robert E. (-)
Corporate Author: National Association of Broadcasters, editor (editor)
Format: Book
Language:Inglés
Published: Washington : National Association of Broadcasters 1990
Subjects:
Radio > Emisiones > Estados Unidos > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000562249708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:X, 130 p. : il. ; 28 cm
ISBN:9780893240851

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