Cita APA (7a ed.)

Balon, R. E. (1990). Radio in the '90s: Audience, promotion and marketing strategies. National Association of Broadcasters.

Cita Chicago Style (17a ed.)

Balon, Robert E. Radio in the '90s: Audience, Promotion and Marketing Strategies. Washington: National Association of Broadcasters, 1990.

Cita MLA (9a ed.)

Balon, Robert E. Radio in the '90s: Audience, Promotion and Marketing Strategies. National Association of Broadcasters, 1990.