APA (7th ed.) Citation

Higgins, S. O. (1993). Database marketing, applications for newspapers. International Newspaper Marketing Association.

Chicago Style (17th ed.) Citation

Higgins, Shaun O'L. Database Marketing, Applications for Newspapers. Washington: International Newspaper Marketing Association, 1993.

MLA (9th ed.) Citation

Higgins, Shaun O'L. Database Marketing, Applications for Newspapers. International Newspaper Marketing Association, 1993.