Cita APA (7a ed.)

Holbein, T. J. (1987). Evaluating the effectiveness of newspaper promotion. International Newspaper Marketing Association.

Cita Chicago Style (17a ed.)

Holbein, Thomas J. Evaluating the Effectiveness of Newspaper Promotion. Reston, Virginia: International Newspaper Marketing Association, 1987.

Cita MLA (9a ed.)

Holbein, Thomas J. Evaluating the Effectiveness of Newspaper Promotion. International Newspaper Marketing Association, 1987.