APA (7th ed.) Citation

Diamond, E., & Bates, S. (1993). The spot: The rise of political advertising on television (3rd ed., 2nd. printing.). London : MIT Press.

Chicago Style (17th ed.) Citation

Diamond, Edwin, and Stephen Bates. The Spot: The Rise of Political Advertising on Television. 3rd ed., 2nd. printing. Cambridge, Massachusetts: London : MIT Press, 1993.

MLA (9th ed.) Citation

Diamond, Edwin, and Stephen Bates. The Spot: The Rise of Political Advertising on Television. 3rd ed., 2nd. printing. London : MIT Press, 1993.