Good charts the HBR guide to making smarter, more persuasive data visualizations
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press
2016
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000435749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: a new language and a necessary craft
- A brief history of Dataviz: the art and science that built a new language
- When a chart hits our eyes: some science of how we see
- Two questions -> four types: a simple typology for chart making
- Better charts in a couple of hours: a simple framework
- Refine to impress: getting to the "feeling behind our eyes"
- Refine to persuade: three steps to more-persuasive charts
- Persuasion or manipulation?: the blurred edge of truth
- Present to persuade: getting a good chart to their eyes and into their minds
- Visual crit: how to practice looking at (and making) good charts
- Conclusion: keep going
