Fashion Communication in the Digital Age FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019
| Otros Autores: | , , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer
2019
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000387529708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach.- Digitalized Dynamic Fashion Illustration, Using Motion Graphics.- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry.- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions.- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter.- Imaginaries, Fashion and the Internet.
- Towards a New Ethics Paradigm.- The Transformation of Fashion Practice through Instagram.- Britishness: Heritage,
- Tradition and Authenticity.- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics.- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers.- Key Opinion Leaders' Influences in the Chinese Fashion Market.- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?.- Fashion Communication: A Thread Connecting Students to the World.- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion.- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience.- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior.- Fashion Sustainability in the Digital Realm.- Sustainability of Apparels - Let the Labels Speak it All.- Fashion Communication: history and other issues.- Narrative Structures in Fashion Film: Generating Engagement.- Great Expectations: the Dissonant Media Portrayals of Local
- Independent Fashion Designers.- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement.- Touching the Cloth: Haptics in Fashion Digital Communication.- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis.- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends.- Changes in Fashion Communication.
