Cita APA (7a ed.)

Deal, J., & Pilcher, G. (2016). Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics. Data Science Publishing.

Cita Chicago Style (17a ed.)

Deal, Jeff, y Gerhard Pilcher. Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics. Charlottesville, VA: Data Science Publishing, 2016.

Cita MLA (9a ed.)

Deal, Jeff, y Gerhard Pilcher. Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics. Data Science Publishing, 2016.