Driving digital strategy a guide to reimagining your business
Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press
[2018]
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000383419708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: Framework for reinventing your business
- Part One. Re-imagine your business: Business scope
- Business model
- Platforms and ecosystems
- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation
- Operational excellence
- Omnichannel strategy
- Part Three. Re-connect with customers: Acquiring customers
- Engaging consumers
- Measuring and optimizing marketing spend
- Part Four. Re-build your organization: Managing digital transition
- Designing an organization for innovation
- Skills, capability, and talent management.
