APA (7th ed.) Citation

Trías de Bes, F., & Kotler, P. (2015). Winning at innovation: The A-to-F model. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Trías de Bes, Fernando, and Philip Kotler. Winning at Innovation: The A-to-F Model. Basingstoke: Palgrave Macmillan, 2015.

MLA (9th ed.) Citation

Trías de Bes, Fernando, and Philip Kotler. Winning at Innovation: The A-to-F Model. Palgrave Macmillan, 2015.

Warning: These citations may not always be 100% accurate.