Pharmaceutical marketing
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Jones & Bartlett Learning
c2014
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000382279708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Marketing principles & process
- Pharmaceutical marketing & the industry environment
- Products in the pharmaceutical industry : trends, identification, approval, and monitoring
- Pharmaceuticals & pricing
- Place the pharmaceutical industry supply chain
- Promotional marketing activities & practices
- Medical affairs
- Regulatory affairs
- Direct-to-consumer (DTC) prescription drug advertising
- Social media & pharmaceutical marketing : opportunities and challenges
- The new 4 P's of pharmaceutical marketing
- Prescribers, health care practitioners, & marketing's role in practice.
