The Brand Bridge How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers
Presentación del editor: "Marketing’s role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that...
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| Formato: | Libro |
| Idioma: | Inglés |
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[S.l.] :
Jerome Conlon
2019
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000381869708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
