Marketing concepts and strategies
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston :
Houghton Mifflin
cop. 1995
|
| Edition: | 9th ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000326749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 1 v. (pag. var.) : il. col., gráf. ; 26 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780395707463 9780395716830 |
