Trading up the new American luxury
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Portfolio
cop. 2008
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000326509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Preface / by Leslie Wexner.
- Trading up to new luxury: an overview.
- The spenders and their needs: sociodemographics, emotional drivers.
- The creators and their goods: definitions, forces, practices.
- Inside the new American home: retailers, appliance innovators.
- Eating as an emotional experience: Panera, The Cheesecake Factory, Trader Joe's.
- Awakening the American palate to wine: Kendall-Jackson.
- The world is a sexy place: Victoria's Secret.
- The old world in new luxury bottles: Belvedere, Boston Beer.
- Demonstrably superior and pleasingly different: Callaway.
- Only the best for members of the family: American Girl, pet food.
- A cautionary tale of an old luxury brand: Cadillac.
- The opportunity: growth areas, a work plan.
- A call to action.
