Neuromarketing understanding the "buy button" in your customer's brain
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Nashville, Tenn. :
T. Nelson
cop. 2007
|
| Edition: | Rev. and updated |
| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991000326449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005 |
|---|---|
| Physical Description: | xii, 243 p. : il. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 237-239) |
| ISBN: | 9780785226802 9781595551351 |
