APA (7th ed.) Citation

Rapp, S., & Collins, T. L. (1994). Beyond maximarketing: The new power of caring and daring. McGraw-Hill.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Thomas L. Collins. Beyond Maximarketing: The New Power of Caring and Daring. New York [etc.]: McGraw-Hill, 1994.

MLA (9th ed.) Citation

Rapp, Stan, and Thomas L. Collins. Beyond Maximarketing: The New Power of Caring and Daring. McGraw-Hill, 1994.