Hegarty on advertising turning intelligence into magic

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst man...

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Detalles Bibliográficos
Autor principal: Hegarty, John, 1944- (-)
Formato: Libro
Idioma:Inglés
Publicado: London : Thames & Hudson Ltd 2011
Edición:1st ed
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991000250199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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